A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. There are just a few reasons why you need to protect your brand:

Notice

Trademark registration of one’s mark gives everyone constructive notice of the ownership. In my view, this is one of, if not the most compelling reason for registering your mark. With notice, a 3rd party doing a look up an identical or similar mark as yours will observed that you already own the mark, but is therefore put on notice that its use of the identical or similar mark to yours may result in trademark infringement. 3rd party is positioned notice to locate a new and different mark. With such notice, registering your mark prevents a potential conflict in the.

Social Media

Social media is the best way to resource for a lot of businesses. Customers search for brand names on several social media sites including Facebook, Twitter, and Pinterest. Each advertising venue has policies within position to protect against improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social media for financial gain, for example, isn’t uncommon. Such improper practices can result in the venue suspending the wrongdoer’s promoting account. Have a look at venue’s policies for facts. However, I have found that this complain the social media site of wrongdoing and claim that another is definitely your brand without permission, the social administrator responds with a request of proof of ownership for the subject company name. A trademark registration gives compelling proof brand ownership.

Brand Loyalty

Registering your mark shows a dedication to your logo and shows clients that marriage commitment. The goodwill that can be developed through such commitment is invaluable to a profitable business.

Cybersquatting

Cybersquatters register domain names that are identical or in order to other parties’ trademarks or known brands with the sole purpose of selling them (to the rightful owner) high subscription. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner suit and collect damages from individuals who register a site name can be identical or similar towards the trademark.

Trademark Renewals

Trademark registration can are as long as you continue using the mark in commerce. The numbers of some companies that have registered trademarks possess over 100 years old.

Trademark Assignment in India Online registration may end for it doesn’t matter. However, there a lot of compelling advantages of protecting your brand just as you protect any other business good point. A trademark is your business’ brand, its identifier. Protect it with trademark registration.